The B.A.N.K.™ system was designed by its creator Cheri Tree over 15 years ago in an attempt to figure out a science-based approach to increasing her sales and influence as a financial planner. After having studied various personality typing programs designed to give her a better understanding of what makes people tick, Cheri realized that while interesting, none of the programs actually helped her make more money or close more sales. There was no way to determine what “type” her contacts were, not to mention how this affected their decision-making process.
The missing link was reverse engineering the concept of the four personality types in a way that specifically categorized people according to how they decide to say YES. This revolutionary breakthrough skyrocketed her income from $72,000 to over $500,000 in one year, and over $1,000,000 in 3 years (over a 1400% increase).
Cheri knew she was onto something huge, so she spent years doing field research and development and later organized a series of research projects with a team from UC Berkeley, San Francisco State University and other independent research firms until she perfected the B.A.N.K. system to give easily applicable results in under 90 seconds. Now B.A.N.K. has grown global, with avid users in over 30 countries around the world.
The science of the four personality types dates back to 4th Century BC, when Hippocrates, the Greek physician—known as the Father of Medicine—used it in his medical practice and called them The Four Temperaments.
Since then many behavioral studies experts and psychologists have studied and researched this theory and confirmed its validity. Today, millions of people have taken some form of a personality assessment, like DISC, MBTI, Color Codes, and so on. As popular as many of these programs have become, not one of them was focused on identifying the unique buying motives of a prospect, based on their type, which ultimately led to the creation of B.A.N.K.™.
B.A.N.K. is a revolutionary communication tool that uses reverse-engineered personality typing to help you “speak the language” of the other person. Humans respond to different linguistic cues and make decisions in different ways, according to the four BANK CODES™ or personality types.
When we are made aware of these differences and have the tools to adjust the way we speak to a person’s specific type, we get much more positive responses, 100% of the time, whether we are trying to close a business deal, get our dream job, or simply improve our relationship with our spouse or children.